A Customer-Driven Digital Overhaul:
Redesigning BGOV.com
Final homepage visual designs, Oct. 2015
Objective: Redesign and relaunch about.bgov.com
Role: Team Leader; Oversaw site UX (wireframes to visual design), content and product marketing strategies
Skills: UX Design, Brand / Content Strategy, Copywriting, Project Management, HTML/CSS.
Tools: InDesign, Photoshop, Invision (prototyping), Zeplin, WordPress Visual Composer, BugHerd, Asana, Percolate, Google Analytics
Scope: Sept. 2014 - Oct. 2015 (Launch)
About this Project: Simply put, Bloomberg Government's old website failed to tell a coherent story--it worked against, not for, us. As part of Bloomberg Government's rebrand, I led the team responsible for a full digital redesign, focused on telling our product story and elevating the user experience with role based site navigation. The redesign enabled stronger brand storytelling through a new content marketing strategy, more dynamic demand generation and a mobile optimized content experiences across all devices.
Low fidelity wireframes, April 2015
(The slides below show the old site, wireframes and the finished product)