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      <image:title>Digital Strategy</image:title>
      <image:caption />
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      <image:title>Digital Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/5943277b579fb337c0f56981/5943277b579fb337c0f56987/1453254318867/ObamaSOTU.jpg</image:loc>
      <image:title>Digital Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/5943277b579fb337c0f56981/5943277b579fb337c0f56985/1453254331167/Energy.jpg</image:loc>
      <image:title>Digital Strategy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/5943277b579fb337c0f56981/5943277b579fb337c0f5698b/1453254306281/Obama+Transition.jpg</image:loc>
      <image:title>Digital Strategy</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.mark-micheli.com/work_bgov200</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-07-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b25ef579fb376887f5db7/1498097315384/BGOV200-Loop-Small.gif</image:loc>
      <image:title>Data Viz</image:title>
      <image:caption>In with the new: A new visual language for the BGOV200</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594ada5ae4fcb5d38b352007/1498099702992/</image:loc>
      <image:title>Data Viz</image:title>
      <image:caption>Rethinking a stale experience:  The 2014 BGOV200 gala. Rich content, expensive to host and almost no return on investment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b3ac41b10e33c1f92e7b2/1498102521001/Strategy+Overview.png</image:loc>
      <image:title>Data Viz - Write here...</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b137a9de4bbeab8383ff9/1498092412890/Slide11.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b1377e6f2e11e9ef572f3/1498092410576/Slide10.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b1373e58c6226af6ed5f7/1498092480429/Slide09.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b137186e6c0d02cc80c8b/1498092408610/Slide08.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b136e197aeafbe957c05b/1498092401245/Slide07.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b136cb3db2b27d58a34bf/1498092400970/Slide06.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b136adb29d6bac58df4ea/1498092397021/Slide05.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b1369e3df28f99e476e91/1498092398939/Slide04.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b1368b11be1527af4f501/1498092393652/Slide03.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b1365bf629aa6e6ecbb85/1498092391323/Slide01.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/594b13651e5b6cc3f3432db7/594b1365b6ac5011c2a2585c/1498092393965/Slide02.jpg</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b565a03596e6ae9ef9bed/1498109536798/</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b546829687f4662ba1937/1498109726846/</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594ad41ccd0f68ac32840f4d/1498089173637/</image:loc>
      <image:title>Data Viz</image:title>
      <image:caption>Data-driven &amp; (now) all digital:  The BGOV200 is a ranking of the top 200 federal contractors based on prime contracts awarded. Here's how we rethought the experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b07d8a5790a0c7e253190/1498097539232/</image:loc>
      <image:title>Data Viz</image:title>
      <image:caption>Out with the old:  The old BGOV200 look and voice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b4aaebf629aa6e6ef0fb6/1498106547022/</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b2cd3b3db2b27d58b5c2e/1498099416691/</image:loc>
      <image:title>Data Viz</image:title>
      <image:caption>Meet your god: FPDS-NG is the system for data on federal procurement. It's a pain, regularly amended...and our vessel for nearly all our raw data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b424129687f4662b9799c/1498104490429/BGOV200_Sketches.JPG</image:loc>
      <image:title>Data Viz</image:title>
      <image:caption>Sketchy business: The team drew out lots of ideas and then hosted a crit with the data analysts and engineers to ensure feasibility and ease of development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594b54aff7e0ab9e04b184dd/1498109706196/</image:loc>
      <image:title>Data Viz</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.mark-micheli.com/bloomberg-government-rebrand</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2017-08-28</lastmod>
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      <image:title>Rebrand</image:title>
      <image:caption>Red, White and Eww: Showing monuments and patriotic colors to a D.C. audience is a sure-fire way to play it safe. We wanted to standout from the sterile view of Washington shown by our competitive set to express something unique and visually authentic to the day-to-day D.C. experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/594c8184b11be14d419fcab2/1498186123252/RebrandPreso_Timeline.png</image:loc>
      <image:title>Rebrand</image:title>
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      <image:title>Rebrand</image:title>
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      <image:title>Rebrand</image:title>
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      <image:title>Rebrand</image:title>
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      <image:title>Rebrand</image:title>
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      <image:title>Rebrand</image:title>
      <image:caption>Brand Ambassador Show &amp; Tell: It's hard to get an organization to adopt new language–getting it wrong (pictured here) is all part of the process.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/599daf344c0dbf2d4b4f730b/1503506564515/BGOVRebrand_CoverSystem.png</image:loc>
      <image:title>Rebrand</image:title>
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      <image:title>Rebrand</image:title>
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      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/599d994cbe42d63e639542f2/1503943406244/22296669602_fc80e30573_h.jpg</image:loc>
      <image:title>Rebrand</image:title>
      <image:caption>Co-Design Workshops: Back when I had hair...my team and I ran training sessions with "brand ambassadors" from around the company to create grassroots buy-in for the new brand. Each ambassador then lead their team to make one measurable change to support the rebrand.</image:caption>
    </image:image>
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      <image:title>Rebrand</image:title>
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      <image:title>Copy of Service Design &amp; Robotics</image:title>
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  </url>
  <url>
    <loc>http://www.mark-micheli.com/writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-08-29</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/597a06fdf14aa19f19a62d72/1501176045562/</image:loc>
      <image:title>Writing - Author Profile: Defense One</image:title>
      <image:caption>Sample Stories: 50 Percent of Americans Say Obama Isn’t ‘Tough’ on Egypt / Area 51 Has Been Hiding U-2 Spy Planes, Not UFOs /</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5692abc105f8e2070787211b/t/59a5986e46c3c4b644974117/1504026465212/bgov.jpg</image:loc>
      <image:title>Writing - Bloomberg Government</image:title>
      <image:caption>Author Profile / Sample Works: The U.S. Navy just released the one ‘Star Wars’ trailer you actually need to see / ‘Greatest’ hack in government history compromised more than 20 million people / Army Sec. John McHugh: What irks him about how ‘people who should know better’ talk about the military</image:caption>
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      <image:title>Writing - Author Profile: Nextgov.com</image:title>
      <image:caption>Sample Stories: How to Hack Google Like One of the NSA's Top Cyber Spies / Open Source Tech is Driving Big Changes in Government / Check Out This View of Earth from 900 Million Miles Away / What Do George W. Bush and Wrestling Have in Common? / How to Lead a Team According to the Man Who Sequenced the Human Genome / 3D Printing Could Transform NASA /</image:caption>
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      <image:title>Writing - Toward Measuring Empathy in Virtual Reality</image:title>
      <image:caption>Co-author on research study exploring emotion capture in virtual reality and the design of a light weight UX research protocol for assessing player empathy resulting from VR games and experiences. Paper accepted to CHI Play, to be presented Oct. 2017 in Amsterdam.</image:caption>
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      <image:title>Writing - Bloomberg Philanthropies</image:title>
      <image:caption>Sample Works: Inspiring the next generation and promoting social mobility through education / In the pursuit of gender equality, Adelaida was willing to go the distance (and then some) / Continuing a legacy of connecting with and protecting nature around the world</image:caption>
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      <image:title>Writing - The Budget Deal: An Okay End to a Very Bad Year for Medical Research</image:title>
      <image:caption>The Atlantic.com Atlantic Media | December 2013 In what was an exhausting year of whiplash for the medical research community, I concluded my reporting on the NIH's budgetary woes on a high note. A compromise budget passed Congress and, in it, much of the damage to the NIH was halted and slowly reversed. Today, into the Trump administration, Dr. Collins remains NIH Director (one of the only directors to stay on for more than eight years) and continues to use his unique communication style to win bi-partisan support for the agenda of the NIH at a time of unparalleled political polarization.</image:caption>
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      <image:title>Writing - Podcast Host: Excellence in Government</image:title>
      <image:caption>Select Episodes: Interview: Adam Grant - Givers, Takers &amp; Matchers /  The Cool Tool Helping Everyday Citizens Track Cyberattacks / What NASA Can Teach the Rest of Government About Social Media / Cass Sunstein's 8 Simple Rules for Making Government Simpler /</image:caption>
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      <image:title>Writing - Bloomberg L.P.</image:title>
      <image:caption>Sample Works: Inside UX: Creating a More Engaging Way to Experience Bloomberg Television / Think fast, talk fast: Inside Bloomberg Media in London with Rob, Director of EMEA Advertising Sales</image:caption>
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      <image:title>Writing - The Doctor is In: Inside the NIH's Fight for Survival</image:title>
      <image:caption>Government Executive Magazine Atlantic Media | July 2013 Cover Story I spent six months reporting on and profiling Dr. Francis Collins, the Director of the National Institutes of Health and leader of the Human Genome Project in the 1990s. What started off as a leadership profile became an in-depth expose on the economics of medical research funding in the face of sequestration and the 2013 government shutdown.</image:caption>
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      <image:title>Writing - Atlantic Media Custom Strategies</image:title>
      <image:caption>Clients Included: Adobe / IBM / Deloitte / Red Hate / FireEye / Northrop Grumman / General Dynamics / BAE Systems / Raytheon / Booz Allen Hamilton / Accenture / PwC / Phillips / Rockwell Collins / CDW-G / Aquilent / Dell / HP / Gartner / Amazon / Brocade / Boeing</image:caption>
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      <image:title>Writing - Author Profile: GovExec.com</image:title>
      <image:caption>Sample Stories: D.C. Merchants, Tourists and Homeless Brace for Hurricane Sandy / The 8 Federal Agencies Most Attractive to New Grads /  Leadership Don’ts from Presidential Debates / Listen to LBJ Orders Pants in Secret Recording / The Ultimate Stimulus: Death Star Petition Requires White House Response /</image:caption>
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      <image:title>Writing - Dark Days for Medical Research</image:title>
      <image:caption>The Atlantic.com Atlantic Media | October 2013 Following on my feature story in July, I continued to track the story for The Atlantic. At this point, things were moving quickly as the federal budget debate came to a head in late 2013. I continued to interview Dr. Collins, NIH leadership and members of Congress to understand what the budget prospects looked like for the organization following the government shutdown and a bi-partisan effort to restore NIH funding.    </image:caption>
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      <image:title>Writing - Author Profile: Atlantic.com</image:title>
      <image:caption>Select Stories: The F-35 Fighter Jet Program Has Precisely 719 Problems / Sequestration Hits Military Senior Ranks /</image:caption>
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  </url>
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